Industrial Manufacturing Tech who works with Metals, Plastics, & Wood after using Rea's Accounting and Advisory Services

Accounting and Advisory Services for Retailers and E-Commerce Businesses

Whether you sell through a storefront, an online channel, or both, the financial complexity underneath is the same: inventory has to be right, margins have to hold, and systems have to keep up. Rea’s team has worked through all of it.

Talk to a Retail and E-Commerce Business Advisor

Years Serving Ohio Businesses

Professionals In Your Industry

Offices Across Ohio and Florida

Growth Is Good. Until the Infrastructure Can’t Keep Up.

Retailers and e-commerce businesses come to Rea when the systems, processes, and financial visibility that worked at an earlier stage have started to create problems at the current one. Here’s what we hear most:

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Inventory is tracked inconsistently across channels, making the balance sheet unreliable and decisions reactive

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Multi-state shipping has created sales tax exposure nobody has formally addressed

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A new channel looks attractive on paper but the margin structure, fulfillment costs, and tax obligations haven't been fully modeled

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Month-end close is slow, manual, and always a few weeks behind where decisions actually need to be made

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The books are on a platform that made sense at launch but can't scale with the business

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A lending relationship or line of credit is now tied to financial reporting that needs to be cleaner than it is

Professionals Who Understand Your Business Model

Retail and e-commerce businesses operate at the intersection of manufacturing, technology, and consumer demand. Rea’s team has direct experience across all three and works with clients on the systems, financials, and strategy that connect them.

Ryan Brickwood, CMA, MBA

Principal, Manufacturing & Distribution Industry Leader

Ryan brings nearly 20 years of accounting and manufacturing experience, including time at a Fortune 500 consumer goods company working across cost analysis, ERP implementations, and lean operations. He leads Rea’s manufacturing and distribution practice and has guided clients through channel expansion, systems transitions, and margin recovery engagements.

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Adam Letera

Sr. Manager, Manufacturing & Distribution Industry

Adam has more than 15 years of experience spanning plant finance, operational accounting, and strategic advisory roles in the consumer goods industry. He has operational and financial experience within distribution companies selling branded goods on multiple e-commerce marketplaces as well as B2B online sales. Adam specializes in e-commerce advisory, ERP and warehouse management system selection, cost analysis, and inventory management.

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Andrew Geiser, CPA

Principal, Manufacturing & Distribution Industry

Andrew has over a decade of experience serving manufacturing, distribution, and retail clients, with a focus on strategic tax planning, cost optimization, and operational consulting. He works with retail businesses on the tax structure and compliance obligations that come with physical locations, multi-state sales, and changing ownership structures.

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The Work That Moves the Needle

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Systems That Actually Fit Your Operation

ERP, warehouse management, point of sale, e-commerce platforms: the right stack depends on where your business is going, not just where it is. Rea’s team has evaluated and implemented across a diverse range of platforms and helps clients define requirements before a vendor gets involved.

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Inventory Visibility Across Every Channel

Inventory is often the largest line item on a retailer’s balance sheet. Rea helps clients build the tracking, cycle count programs, and reporting processes that keep inventory accurate across locations, warehouses, and selling platforms.

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Channel Margin Modeling Before You Commit

Moving into Amazon, a big box retailer, or a new DTC channel changes your margin structure, fulfillment footprint, and cash conversion. Rea models the scenarios so you understand the real economics before the decision is made.

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Sales Tax Compliance for Multi-State Sellers

Shipping across state lines creates nexus obligations that most growing retailers haven’t fully addressed. Rea’s SALT practice identifies the exposure and builds a compliance structure that scales with your distribution reach.

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A Close Process That Keeps Up With the Business

Slow, manual month-end close means financial decisions are always based on old data. Rea’s advisory team improves close processes and reporting infrastructure so you’re managing the business on current numbers.

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Tax Planning Built for Your Structure

Retail and e-commerce businesses carry real tax planning opportunities: entity structure, owner compensation, state-specific incentives, and more. Rea’s tax team works across all of it as the business grows and the structure gets more complex.

Experience Spanning Channels & Business Models

Retail and e-commerce businesses operate across a wide range of models, channels, and categories. The right advice depends on understanding which one you’re in.

E-Commerce & DTC

Branded Retail

Manufacturer-Retailer

Omnichannel

Marketplace Sellers

Specialty & Artisan Retail

Food & Beverage Retail

Furniture & Home Goods

What Our Clients Say

Retail and e-commerce clients stay with Rea because the work goes beyond the return and into the business itself.

WHAT OUR CLIENTS ARE SAYING

“Working with REA has provided us with a diverse range of business services that were essential during our rapid growth over the past few years. Additionally, collaborating with banking partners has often been smoother, as our association with REA appears to foster trust and open up opportunities. Overall, our experience with REA has been beneficial for our business needs.”

– Kevin Nisly, Chief Executive Officer – Drone Deer Recovery

WHAT OUR CLIENTS ARE SAYING

“We chose Rea for their expertise, professionalism, and stability—and they’ve exceeded our expectations on every front. Beyond solid business and tax accounting, their team delivers the kind of communication and strategic feedback that actually helps us run a better business. We’re thrilled to have Rea on our side!”

— Scott Perkins, Co-Chief Executive Officer – Bearded Butchers, White Feather Meats

WHAT OUR CLIENTS ARE SAYING

“We’ve worked with Rea for several years, and the impact they’ve had on our company has been tremendous. Their greatest strength is their people. They have a unique ability to simplify difficult questions, explain things in terms we can understand, and give us the clarity we need to manage our business today while planning for the future.”

– Tom Markley, Operations Manager – Alpine

Local Expertise. Regional Reach.

Rea serves retail and e-commerce businesses across Ohio and the Midwest, with offices positioned throughout the region and advisors who understand the tax environment, growth dynamics, and operational realities that come with running a business here