Episode 3 of the Groundwork | Foundations of Accounting series
82% of business failures are tied to cash flow problems. But the biggest risk isn’t losing money. It’s being profitable on paper and still not being able to make payroll.
On the other end, businesses sitting on surplus cash face a different challenge: knowing what to do with it.
Watch on demand as two of Rea’s accounting specialists, part of the Groundwork | Foundations of Accounting series, break down the cash flow statement, walk through how cash forecasting actually works, and give you a framework for managing cash whether times are tight or business is booming.
What You’ll Learn:
- Why profit and cash aren’t the same thing
- How to read your cash flow statement’s 3 key sections
- When (and why) a cash flow forecast matters
- What to do when cash is tight or surplus is building
- The weekly habits that keep cash flow healthy
Want help turning these concepts into a plan for your business? Connect with Rea’s Accounting & CFO Services team to talk through your cash flow strategy.
Catch the next session in the Groundwork series: Beyond the Rearview Mirror: Budgeting and Forecasting That Actually Work — October 8, 2026.