Rooted in Visionary Principles
The Rea Way captures the values on which Richard Rea and others built our firm. Rooted in the visionary principles of our founder, it guides every interaction, decision, and solution we offer. When you partner with Rea, you’re gaining a team that lives by a code of integrity, stewardship, and relentless pursuit of excellence. It’s more than how we work—it’s who we are.

The Rea Way
You are a Rea Ambassador. Always. Maintain integrity in all you do. Be Honest. Be a good steward. Take ownership. Respect growth and profitability. Respect your clients, your colleagues and yourself. Be generous with praise and constructive with criticism. Take your work personally. Quality counts. Choose to be positive, every day. Show others that you care. Work together. Rejoice in others’ achievements. Embrace change. Be open to the possibilities. Opportunities abound. Believe in yourself. Dare to dream. Value your clients. Challenge them to reach their potential. Be a person of influence. Share your ideas. Raise up leaders. Listen intently. Let your listening fuel action. Fail forward. Be persistent in finding creative solutions. Invest in your family, your community and your future. Never stop learning. Have fun. Enjoy the journey…