Rea, a leading Top 100 business advisory and accounting firm according to Accounting Today*, announced the launch of its new brand identity. This strategic evolution builds upon the firm’s 87-year legacy while positioning it for future growth and innovation.
The rebrand reflects Rea’s commitment to building lasting partnerships with clients and maintaining the core values established by founder Richard C. Rea in 1938. Under the new tagline “Let’s Build Together,” Rea (formerly Rea & Associates) emphasizes its role as a trusted guide in helping clients navigate complex financial challenges and opportunities.
“This isn’t just about updating our look. We are reinforcing our commitment to walking alongside our clients as they build their futures,” says Mark McKinley, CPA, CEO of Rea. “Our new brand identity captures the essence of what makes Rea special: our dedication to fostering genuine relationships, delivering proactive solutions, and maintaining unwavering loyalty to our clients’ success.”
“Every business’s blueprint for success is unique,” McKinley adds. “Our refreshed brand identity reflects our commitment to helping clients lay each brick with intention and innovation as they grow. We’re not just here for the numbers. We’re here as experienced professionals who have navigated through the complexities of building successful businesses.”
Investment Partners, Rea’s wealth management division, will likewise rebrand as Rea Wealth Management. “Aligning our brand with Rea’s brings clarity to who we are and the strong partnership we formed with Rea when we merged in 2023,” said Doug Bambeck, AIF®, Chief Compliance Officer for Rea Wealth Management. “Our unified brand clearly signifies that we are part of the larger Rea firm and celebrates our longstanding relationship that dates back decades.”
The new brand identity will be implemented across all Rea locations and communications channels throughout 2025, representing the firm’s continued evolution while maintaining its foundational principles of integrity, experience, and client-focused service.
For more information about Rea and its renewed brand identity, please visit www.reaadvisory.com. Rea Wealth Management can be found online at www.reawealth.com.
*As of March 2024
Rea is a ‘Top 100’ business advisory and accounting firm with more than 440 professionals. Since 1938, Rea has provided a wide range of advisory and accounting services to businesses in Ohio, Florida, and nationwide. Rea offers custom solutions to its clients in the construction & real estate, government, dental, manufacturing, and not-for-profit industries. The firm provides experience in accounting and related advisory services, audit, retirement plan consulting, valuation & transaction advisory services, managed security & IT services, and tax services. For more information about Rea, please visit www.reaadvisory.com.
Investment Partners, LTD, doing business as Rea Wealth Management, is headquartered at 419 West High Avenue, New Philadelphia, Ohio, 44663. Securities and advisory services offered through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Additional advisory services offered by Rea Wealth Management, a Registered Investment Adviser, and fixed insurance products and services are separate and unrelated to Commonwealth. Tax, accounting, and valuation services offered by Rea are separate and unrelated to Rea Wealth Management and Commonwealth. For more information about Rea Wealth Management, please visit www.reawealth.com or call 330.308.9707.
