Accounting and Advisory Services for CPG Companies

There’s a difference between reading your financials and understanding what’s behind them. Our Consumer Packaged Goods professionals have worked inside these businesses long enough to know the difference, and it shows in the advice we give.

Talk with a CPG Business Advisor

Years Serving Ohio Businesses

Professionals In Your Industry

Offices Across Ohio and Florida

Helping Clients Build Stronger Businesses

CPG companies come to Rea when something has stopped working, and often when they’re not entirely sure what. Here’s what we hear most:

Margins are flat or declining and nobody can pinpoint exactly why

Inventory is hard to track, turns are slow, and cash is tied up in the wrong places

The books don’t close until weeks after month-end, so decisions are always based on old data

The business has outgrown its current systems and needs a platform that can actually scale

A key finance leader has left and the gap is starting to show

Tax obligations are growing more complex and not getting the attention they need

Advisors with Decades of Combined CPG Experience

Rea’s CPG team spent careers inside food, beverage, and consumer goods businesses before joining the firm. That experience is the difference between advisors who read your financials and ones who understand what’s behind them.

Ryan Brickwood, CMA, MBA

Principal, Manufacturing & Distribution Industry Leader

Wooster, Ohio

Ryan brings 20 years of accounting and manufacturing experience, including a career at Smucker’s where he worked on cost analysis, ERP implementations, and lean operations across a multi-billion-dollar CPG operation. He joined Rea in 2022 and earned the firm’s 2023 Tim McDaniel Award for Innovation.

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Andrew Geiser, CPA

Principal, Manufacturing & Distribution Industry

Millersburg, Ohio

Andrew has over a decade of experience, with a focus on strategic tax planning, cost optimization, and operational consulting across consumer goods businesses. A Lean Six Sigma Green Belt, he brings a problem-solving approach that goes well beyond the tax return — helping CPG clients understand their cost structure, plan for growth, and make better decisions at every stage.

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Adam Letera

Senior Manager, Manufacturing & Distribution Industry

Adam has more than 15 years of experience spanning plant finance, operational accounting, and strategic advisory roles in the consumer goods industry, Adam specializes in e-commerce advisory, ERP and warehouse management system selection, and inventory management.

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Connecting Finance and Operations

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Margin Clarity, Down to the Product Level

We don’t look at things from 50,000 feet; we get to the shop floor, focusing on product costing, process losses, pricing gaps, inventory variances. We identify exactly where margin is leaking and help you address the root causes.

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A Month-End Close That Actually Closes

Closing in two to three weeks, or not at all, means decisions are always based on stale data. Our advisory team improves close processes so you’re running the business on current numbers, not last quarter’s.

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ERP Selection and Implementation With CPG Context

Upgrading from QuickBooks or a homegrown system is one of the highest-stakes decisions a growing CPG company makes. At Rea, our team has led implementations inside CPG businesses and knows how to scope the right system before a vendor gets involved.

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Fractional CFO and Controller Support

When a key finance leader leaves, or the role has never been filled properly, our professionals provide CFO and controller-level coverage on a fractional basis. The work gets done and the business keeps moving while you figure out the longer-term answer.

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Tax Planning Built Around Your Structure

CPG companies carry real tax planning opportunities: R&D credits, manufacturing exemptions, SALT exposure, entity structure. Rea’s specialty tax team works across all of it proactively, helping clients keep more of what they earn.

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KPIs, Dashboards, and Real-Time Visibility

From inventory turns to cash conversion, gross margin by SKU, variance analysis, we believe better data drives better decisions. Rea helps CPG clients build the reporting infrastructure to see their business clearly and make decisions faster.

Expertise Spanning CPG Categories

CPG covers a wide range of products, production models, and go-to-market structures. Our experience and understanding of the industry context shapes every recommendation we make.

Food & Beverage

Personal Care & Beauty

Household Products

Specialty & Natural Foods

Co-Manufacturing

Private Label

Branded Consumer Goods

Ingredients & Industrial Inputs

What Our Clients Say

CPG clients stay with Rea because the work goes well beyond the return.

Over the past 5 years, we have experienced double-digit year-over-year growth, nearly doubling our revenue. With that growth came challenges we hadn’t faced before. From my initial conversations with Rea at one of their Manufacturing Days, I knew they had the capability to help us get to the next level.

Partnering with a firm who is young, energetic, and backed by subject matter experts has been very beneficial for C.J. Dannemiller Co. They have been trusted advisors in not only tax strategy, but in identifying growth opportunities and improving our overall financial processes as well. Their guidance has helped position us for continued success and better prepare us for the future.

It has been a pleasure to work with Rea, and I look forward to a long-standing partnership with their team.

Tony Dannemiller

Director of Finance, C.J. Dannemiller Co.

As part of our partnership with REA, we are evolving toward AI-driven analytics—where users can interact with Power BI through a bot-like interface. By combining this with syndicated data, we enable the business to not only understand internal performance, but also benchmark against the broader market in real time. This is a key step toward scalable, self-service analytics.

Steve Simmons

Director – Business Intelligence/Master Data, Eagle Foods

See How Your Business Compares

The Ohio Manufacturing & Distribution Financial Benchmarks Report

Most CPG owners set financial targets based on last year’s numbers. This report benchmarks 8-10 key financial metrics by revenue band and category, drawing from the Census Bureau’s Annual Survey of Manufactures, BLS Ohio employment data by NAICS code, NIST MEP reports, and RMA financial ratio studies.

Benchmarks Report Coming Soon

Local Knowledge. Statewide Reach.

Ohio has a deep concentration of food and beverage manufacturers, from regional brands to national co-manufacturers, and Rea serves them from offices across the state. The firm’s CPG practice understands the specific tax and compliance environment Ohio producers operate in, including manufacturing exemptions, job creation incentives, and multi-state obligations that grow with distribution reach.