Fractional CFO Services

Strategic financial leadership. The right level, at the right time.

You Don’t Need a Full-Time CFO.

You Need the Right Financial Partner.

There’s a stage every growing business hits where the numbers start getting complicated. Revenue is increasing. New opportunities are emerging. You’re evaluating whether to add key team members, expand locations, invest in equipment, or pursue new markets. The business is moving fast, and you need financial insight to make confident decisions.

This is the moment a CFO becomes valuable, but a full-time CFO is often a $200,000+ investment that doesn’t make sense yet.

That’s exactly what fractional CFO services are designed for. You get senior-level financial thinking, strategic planning support, and real financial leadership at a scope and investment that matches where your business actually is right now.

At Rea, our Fractional CFO services aren’t a bolt-on. They’re built on a foundation of clean, accurate accounting so the strategy is grounded in data you can trust.

What’s Included

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Cash Flow Forecasting & Management

We build rolling cash flow models so you always know where you stand, what’s coming, and how to plan around it. Cash surprises are almost always preventable and we help you prevent them.

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Budgeting & Financial Planning

Annual budget development, quarterly updates, and scenario planning that connect your financial picture to your actual business goals.

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KPI Development & Reporting

We identify the metrics that actually drive your business (e.g., not a generic dashboard) and build reporting that gives your leadership team clear, actionable insight every month.

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Financial Analysis & Performance Review

Margin analysis, overhead review, pricing evaluation means a regular, structured look at what’s working, what isn’t, and where the opportunity is.

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Strategic Advisory & Leadership Support

A thinking partner at the table for the big decisions. Growth plans, capital needs, ownership transitions, financing conversations — we bring financial perspective to the moments that matter most.

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Board & Lender Presentations

Clear, professional financial packages for board meetings, bank conversations, or investor discussions.

When Do You Need Fractional CFO Services?

Many businesses need fractional CFO support sooner than they think. Consider reaching out if:

You’re probably ready if any of these sound familiar:

  • You’re making significant financial decisions without a clear forward-looking picture
  • Cash flow feels unpredictable even when the business is growing
  • A lender, investor, or board is asking for forecasts or financial analysis
  • You’re planning a significant hire, acquisition, or expansion
  • You recently lost your CFO or controller and need interim coverage
  • You want a financial partner, not just a scorekeeper

Typical fit: businesses with $1M–$50M in revenue ready to move from reactive to strategic.

the Rea accounting & controller services team

How We Get Started

We begin with a Financial Clarity Assessment — a structured review of your current financial position, your books, your reporting setup, and your goals. From there, we build a tailored engagement scope that matches what you actually need now, with the flexibility to expand as your business grows.

No guesswork. No one-size-fits-all packages. A clear plan, built with you.